11 October 2009

Video Reflection: Seymour Powell - Designing Dream Machines

Designing dream machines was a fascinating look into how an industrial design company actually works. It takes the viewer on a journey of the development of several dream machines. From receiving the brief to brainstorming and insight into the extensive research required for each product.
The key point of this video is that constant communication is required. Not only between fellow designers but all ideas developed must constantly refer back to the clients given brief. This communication is imperative to ensure the client’s needs are the constant focus. The video stresses the need for detailed visual communication, and whilst computer modeling may be used Seymour and Powell greatly prefer drawing by hand.
This video was a detail look into design practices and a must see for any industrial design student.


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