25 August 2009

Video Reflection: Yves Behar - Creating objects that tell stories

“Story telling has been a strong influence in my work”

Behar discusses narrative and its role in Design, particularly in relation to value, defined in two different ways: the ethics to attitudes imbued in a certain design process, and the economic value of the finished product. Behar’s talk is about creating value in the work you do. Behar believes that by creating this value you can then change the companies you’re working for and create a different relationship with the world. His strong ideals on designing from inside out contradict what many engineers requests to make things pretty. Not about just making skins for products Behar has started from the inside out with products like the jawbone headset. Removing all the inside parts he could then create jewelry for the face.

Taking all these things into account, however, I would have to ask whether he is really instilling good 'values' into his work. A majority of the designs he discussed were promotional and gimmicky, not something people would genuinely use for a long time. I got the sense he was using 'ethics' and 'values' more as a marketing jargon and less as a genuine attempt to make the world a better place through story telling and design.

Video: http://www.youtube.com/watch?v=QGn8F4j6pH8
Image: http://www.dezeen.com/wp-content/uploads/2008/03/2b.jpg
Image: http://www.slashgear.com/gallery/data_files/2/7/8/aliph_jawbone_bluetooth_headset_yves_behar_limited_edition_2.jpg

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